Candidate Marketing

The old-school methods of attracting candidates just doesn’t work anymore, and we all know it. Yet so few know what to do instead and keep posting job ads over and over while wondering why the results are just as poor.

“We just don’t get enough/good enough applications” you may hear. Well, let’s do something about it!

With Marketpeople’s Marketing service you’ll see applicants on a whole new level, both in quality and quantity.

First off, we’ll do a thorough pre-study and understand what the job and workplace is all about. Then, we’ll model some candidate personas, so we know who we’re looking for. Once there, we’ll help you create a bespoke marketing strategy down to the nuts and bolts.

Now, it’s time to let the specialists (you know, the guys and gals with ever so thick glasses who drink energy cans like there’s no tomorrow) go to work.

A combination of Search Engine Optimization, Search Engine Marketing, Remarketing, Banner displays, Organic management of Social, Paid Social will ensure that your very core candidate market can’t escape until putting in their application.

You get the drift, it’s quite technical but based on common sense in our new world, and the tools at hand are awesome! You just got to know what to do, when and how.

With Marketpeople’s Marketing service you’ll get:

• Pre-study to create outstanding results over time
• Creation of candidate personas to identify your very core candidate market
• Cutting edge marketing and employer branding strategy and execution
• Search Engine Optimization (SEO), organic listings on Google and Bing
• Search Engine Marketing (SEM), paid advertising on Google and Bing, repeated messaging to those who show interest and good old banner ads
• Organic Social Media creation and management
• Paid Social Media creation and management
• Ongoing analysis and reporting with key take-aways for never ending optimization