Empower your employment brand, attract a new level of candidates. Provided by true recruitment professionals.
The old-school methods of attracting candidates just doesn’t work anymore, and we all know it. Yet so few know what to do instead and keep posting job ads over and over while wondering why the results are just as poor.
“We just don’t get enough/good enough applications” you may hear. Well, let’s do something about it!
With Marketpeople’s Marketing service you’ll see applicants on a whole new level, both in quality and quantity.
First off, we’ll do a thorough pre-study and understand what the job and workplace is all about. Then, we’ll model some candidate personas, so we know who we’re looking for. Once there, we’ll help you create a bespoke marketing strategy down to the nuts and bolts.
Now, it’s time to let the specialists (you know, the guys and gals with ever so thick glasses who drink energy cans like there’s no tomorrow) go to work.
A combination of Search Engine Optimization, Search Engine Marketing, Remarketing, Banner displays, Organic management of Social, Paid Social will ensure that your very core candidate market can’t escape until putting in their application.
You get the drift, it’s quite technical but based on common sense in our new world, and the tools at hand are awesome! You just got to know what to do, when and how.
With Marketpeople’s Marketing service you’ll get:
Max, our AI avatar, will provide more information about our candidate marketing
See image for a detailed description of Marketpeople’s Candidate Marketing process
(Click on the image to enlarge)
All marketing is visible and affects how you are perceived
I’ve been working with digital marketing since 2015 and have truly seen the difference professional digital marketing can make. Clients and candidates are quick to research all platforms of your company and form an impression within minutes about whether you run a serious or unprofessional business. Therefore, it becomes even more important in candidate marketing to have order and organization in all your digital channels, otherwise the best candidates will seek opportunities elsewhere.
Candidate marketing has a direct impact on your employee turnover.
In 2011, I entered the talent acquisition industry for the first time. Prior to that, I ran e-commerce agencies, and armed with the knowledge from e-commerce, I took on the challenge of making a difference in what I perceived as a rather outdated industry when it comes to candidate marketing. Since 2011, I’ve had the opportunity to run a couple of large staffing and recruitment companies where I often preached the importance of our talent acquisition and its marketing. The effect of investing time and focus in candidate marketing has been a lower staff turnover. It’s quite simple, really – if you manage to attract great candidates who genuinely want to work for you, your employee turnover decreases.
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