With decades of experience in manufacturing pre-cooked minced meat products, Öresundschark is characterized by competence, job satisfaction, and a pursuit of creating the best minced meat products. In late 2023, Öresundschark initiated a collaboration with Marketpeople for recruitment, offering a comprehensive recruitment solution through the use of AI and smart technology.

Founded as a family business in 1997 and centrally located on Spettgatan in Malmö since 1999, Öresundschark is one of Sweden’s leading producers of minced meat products. The company aims to deliver Sweden’s most flavorful minced meat products to both retail and institutional customers.

An important aspect of the collaboration is that Marketpeople, through its technology and experience, can effectively improve the recruitment process and eliminate biases and preconceived opinions. Just as Öresundschark continually invests in upgrading both its machinery and facilities to maintain the highest possible delivery reliability, Marketpeople invests in the latest recruitment and AI tools, thereby contributing to a positive candidate experience and a modern recruitment process while Öresundschark can fully focus on its core business. The collaboration frees up both time and resources that can instead be allocated to existing staff and operational activities.

Jonas Nilsson, Site manager, Öresundschark.
“Through Marketpeople´s AI-driven recruitment process, I receive ongoing candidates presented in my client who match our job requirements. This saves time, and I can transperantly get an overview of the top candidates´AI interviews, refrences, and answers to the questions we have in order to be employed at Öresundschark.”

Martin Jönsson, COO, Marketpeople.
“It has proven to be a successful concept to offer all candidates an AI interview at Öresundschark. We look forward to continuing to contribute to accurate recruitment and as a resident of Malmö, it’s especially exciting to follow Öresundschark’s growth journey up close.”