Dagab manages and develops the product range and is responsible for the entire supply chain, including warehousing and transportation. Dagab ensures that quality food and goods are delivered to Willys, Hemköp, and other store chains within Axfood, as well as serving as a wholesaler for those running a chain, kiosk, or smaller shop.

Since early 2025, Marketpeople has had the privilege of becoming a partner to Dagab, providing staffing solutions for the logistics units in Örebro and Hässleholm.

One of the advantages of this collaboration is that Marketpeople offers a truly modern and efficient candidate journey, which attracts top talent, along with an onboarding process that creates the right conditions for employees to succeed.

Although the collaboration is still in its early stages—with around 110 new employees recruited—Dagab comments:

Jörgen Johansson, Operations Manager, Warehouse North, Dagab
“We’ve onboarded just over 40 new employees at our Örebro operations with the help of Marketpeople. So far, we see that the recruitment and onboarding process Marketpeople has developed for us is resulting in low staff turnover and performance in line with our expectations. Most notably, it’s clear that Marketpeople is highly skilled at reaching the candidate market through their marketing, which in turn generates great employees.”

Mikael Karlsson, Operations Manager, Warehouse South, Dagab
“In Hässleholm, Marketpeople has helped us recruit about 70 new employees during the spring. So far, we’re satisfied and experiencing low staff turnover. Marketpeople works closely with us on onboarding, which contributes to strong productivity, greater job satisfaction, and ultimately a more efficient operation. It’s clear that Marketpeople excels at generating candidates and making precise selections that fit our business.”

Magnus de Woul, CEO, Marketpeople
“It is an absolute pleasure and privilege to work so closely with Dagab! In my view, Dagab—with its socially essential operations—has one of the healthiest corporate cultures when it comes to employee care: welcoming, clear, and structured. This healthy culture permeates everything in our collaboration with Dagab, and we’re extremely happy and grateful to contribute to delivering Sweden’s most sustainable, affordable, and modern customer offering in food—every single day!